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===Web approach=== |
===Web approach=== |
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In 2008, HarperCollins launched a browsing feature on its website where customers can read selected excerpts from books before purchasing, on both desktop and mobile browsers.<ref name=":1">{{cite web |last=Nicole |first=Kristen |title=HarperCollins (Finally) Offers Free Books Online |url=https://mashable.com/archive/harpercollins-free-previews |website=Mashable |date=10 February 2008 |access-date=3 April 2022 |archive-date=3 April 2022 |archive-url=https://web.archive.org/web/20220403001854/https://mashable.com/archive/harpercollins-free-previews |url-status=live }}</ref><ref>Pace, Andrew K. |
In 2008, HarperCollins launched a browsing feature on its website where customers can read selected excerpts from books before purchasing, on both desktop and mobile browsers.<ref name=":1">{{cite web |last=Nicole |first=Kristen |title=HarperCollins (Finally) Offers Free Books Online |url=https://mashable.com/archive/harpercollins-free-previews |website=Mashable |date=10 February 2008 |access-date=3 April 2022 |archive-date=3 April 2022 |archive-url=https://web.archive.org/web/20220403001854/https://mashable.com/archive/harpercollins-free-previews |url-status=live }}</ref><ref>Pace, Andrew K. “Technically Speaking.” American Libraries 2006 April: 80.</ref><ref>{{cite web |last=Nicole |first=Kristen |title=HarperCollins Offers Books on the iPhone |url=https://mashable.com/archive/harpercollins-iphone |website=Mashable |date=15 August 2007 |access-date=3 April 2022 |archive-date=3 April 2022 |archive-url=https://web.archive.org/web/20220403001855/https://mashable.com/archive/harpercollins-iphone |url-status=live }}</ref> This functionality gave the publisher's website the ability to compete with physical bookstores, in which customers can typically look at the book itself, and [[Amazon (company)|Amazon's]] use of excerpts ("teasers") for online book purchasers.<ref name=":1"/> |
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At the beginning of October 2013, the company announced a partnership with online digital library [[Scribd]]. The official statement revealed that the "majority" of the HarperCollins US and HarperCollins Christian catalogs will be available in Scribd's subscription service. Chantal Restivo-Alessi, chief digital officer at HarperCollins, explained to the media that the deal represents the first time that the publisher has released such a large portion of its catalog.<ref>{{cite web|title=With HarperCollins Deal, Scribd Unveils Its Bid To Become The Netflix For Books|url=https://techcrunch.com/2013/10/01/scribd-harpercollins-book-subscriptions/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=1 October 2013|first=Anthony|last=Ha|date=1 October 2013|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801115419/https://techcrunch.com/2013/10/01/scribd-harpercollins-book-subscriptions/?ncid=tcdaily|url-status=live}}</ref> |
At the beginning of October 2013, the company announced a partnership with online digital library [[Scribd]]. The official statement revealed that the "majority" of the HarperCollins US and HarperCollins Christian catalogs will be available in Scribd's subscription service. Chantal Restivo-Alessi, chief digital officer at HarperCollins, explained to the media that the deal represents the first time that the publisher has released such a large portion of its catalog.<ref>{{cite web|title=With HarperCollins Deal, Scribd Unveils Its Bid To Become The Netflix For Books|url=https://techcrunch.com/2013/10/01/scribd-harpercollins-book-subscriptions/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=1 October 2013|first=Anthony|last=Ha|date=1 October 2013|archive-date=1 August 2020|archive-url=https://web.archive.org/web/20200801115419/https://techcrunch.com/2013/10/01/scribd-harpercollins-book-subscriptions/?ncid=tcdaily|url-status=live}}</ref> |
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