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Latest revision Your text
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==History==

==History==

In 1845, Robert and Mary White started selling home-brewed ginger beer from a wheelbarrow in [[Camberwell]], London under Robert White's name.<ref>{{cite news |title=R. White's Lemonade: Our story |url=https://www.britvic.com/our-brands/brands-a-z/r-whites |access-date=4 August 2019 |agency=Britvic}}</ref> As a nod to this heritage, today the wheelbarrow features in [[Britvic]]'s packaging of R. White's drinks.<ref>{{cite news |title=Britvic launches three premium, low calorie R. White's flavours, alongside a full heritage-focused rebrand |url=https://www.britvic.com/our-stories/performance/britvic-launches-three-premium-low-calorie-r-white-s-flavours-alongside-a-full-heritage-focused-rebrand/ |access-date=27 April 2022 |agency=Britvic}}</ref> The business saw rapid expansion, and by the late 1860s it had five production units and 16 depots in the [[midlands of England]] and London.<ref>{{cite book |last1=Kotler |first1=Philip |last2=Armstrong |first2=Gary |title=Principles of Marketing |date=2010 |publisher=Pearson Education |page=278}}</ref> White's, who had concentrated on [[lemonade]], took over H. D. Rawlings Ltd, a company that specialised in [[Drink mixer#Carbonated mixers and sodas|mixers]], and the merger made White's the biggest [[soft drink]]s company in London and [[south-east England]].<ref name="Whites history"/> Robert White's sons, Robert James and John George, joined the business, and they became R. White & Sons Ltd.<ref name="Whites history"/>

In 1845, Robert and Mary White started selling home-brewed ginger beer from a wheelbarrow in [[Camberwell]], London under Robert White's name.<ref>{{cite news |title=R. White's Lemonade: Our story |url=https://www.britvic.com/our-brands/brands-a-z/r-whites |access-date=4 August 2019 |agency=Britvic}}</ref> As a nod to this heritage, today the wheelbarrow features in [[Britvic]]'s packaging of R. White's drinks.<ref>{{cite news |title=Britvic launches three premium, low calorie R. White's flavours, alongside a full heritage-focused rebrand |url=https://www.britvic.com/our-stories/performance/britvic-launches-three-premium-low-calorie-r-white-s-flavours-alongside-a-full-heritage-focused-rebrand/ |access-date=27 April 2022 |agency=Britvic}}</ref> The business saw rapid expansion, and by the late 1860s it had five production units and 16 depots in the [[midlands of England]] and London. White's, who had concentrated on [[lemonade]], took over H. D. Rawlings Ltd, a company that specialised in [[Drink mixer#Carbonated mixers and sodas|mixers]], and the merger made White's the biggest [[soft drink]]s company in London and [[south-east England]].<ref name="Whites history"/> Robert White's sons, Robert James and John George, joined the business, and they became R. White & Sons Ltd.<ref name="Whites history"/>



By 1887, White's produced a range of flavours and products, all of which were sold in [[Codd-neck bottle|Codd’s glass bottles]].<ref name="Whites history"/> Choices available included strawberry soda, raspberry soda, cherryade, cream soda, pineapple cider, ginger beer, soda water and orange champagne.<ref name="Whites history"/> Prices ranged from [[Penny (British pre-decimal coin)|eightpence]] to a [[Shilling (British coin)|shilling]] per dozen. At the beginning of the 20th century more than 40 different soft drink flavours were on sale.<ref name="Whites history"/>

By 1887, White's produced a range of flavours and products, all of which were sold in [[Codd-neck bottle|Codd’s glass bottles]].<ref name="Whites history"/> Choices available included strawberry soda, raspberry soda, cherryade, cream soda, pineapple cider, ginger beer, soda water and orange champagne.<ref name="Whites history"/> Prices ranged from [[Penny (British pre-decimal coin)|eightpence]] to a [[Shilling (British coin)|shilling]] per dozen. At the beginning of the 20th century more than 40 different soft drink flavours were on sale.<ref name="Whites history"/>

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