"Bag It Up" is a song recorded by British singer and songwriter Geri Halliwell for her debut solo album Schizophonic (1999). It was written by Halliwell, Andy Watkins, Paul Wilson and produced by Absolute. It was released as the fourth and final single from Schizophonic on 13 March 2000, by EMI Records, and topped the UK Singles Chart, becoming Halliwell's third consecutive number-one single in the UK.
"Bag It Up" sold 106,000 copies in its first week, becoming Halliwell's third consecutive solo number one on the UK Singles Chart.[2][3] It has sold over 266,000 copies and has been certified silver by the British Phonographic Industry.[4]
The music video to "Bag It Up" was filmed in January 2000 and was directed by Dawn Shadforth. The video for "Bag It Up" is based around a humorous and raunchy nature. It begins with an advert promoting the male-behaviour-altering "Girl Powder". Girl Powder, administered in small doses, transforms any male into an obedient domestic servant and also a sex slave. The video starts with a domestic scene. Geri and her shirtless 'boyfriend' (played by Aiden Turner) are sitting down in a living room watching television when an advert comes on for Girl Powder, which declares that it is "Heaven in a box". Halliwell is seen doing all the housework and cooking for her 'boyfriend'. She then goes to the kitchen to make him coffee, when really she is preparing the Girl Powder drink. Once her boyfriend drinks it, his hair becomes pink and he has been transformed into a subservient male. The action then moves to the "Girl Powder" factory, where Geri has been transformed into a catsuit-clad superheroine boss, controlling (along with other females in white lab coats) a factory operated by many pink-haired men. The next time Geri and her boyfriend are seen, the roles have been reversed. Geri is now the one in control, with the semi-clad sex slave pandering to her every whim, even acting as a human table. We then return to the factory, where Geri eventually strips the oiled-up dancers down to hot pants, bunny ears and high-heeled ankle boots. Eventually they end up pole-dancing, acting as bunny boys and parodying Playboy Bunnygirls, this time with the male as the sex object. We then see Geri parading the bunny boys on a leash at the end of the video, exhorting female listeners to "Treat him like a lady" and declaring "Who's wearing the trousers now?". The video ends with a white background and Geri's symbol as the TV switches off.
The performance at the 2000 BRIT Awards was raunchy and controversial, with Halliwell emerging from a pair of giant inflatable legs, accompanied by a troupe of pink-haired male dancers. During the song, the dancers stripped down to pink hotpants while Halliwell unbuttoned her shirt before walking over the kneeling dancers.[5][6] According to herself, terrorist David Copeland planned to kill her during her performance at the awards show due to her "loving the gays", as well as her friendship with singer George Michael, who was also gay.[7]
^Bag It Up (UK CD2 liner notes). Geri Halliwell. EMI Records. 2000. CDEM 560, 7243 8 88399 2 1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Bag It Up (UK cassette single sleeve). Geri Halliwell. EMI Records. 2000. TCEM 560, 7 24388 83794 1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Bag It Up (New Zealand cassette single sleeve). Geri Halliwell. EMI Records. 2000. 8837941.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Bag It Up (European CD single liner notes). Geri Halliwell. EMI Records. 2000. 7243 8 88385 0 4.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
