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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
( R e d i r e c t e d f r o m D S P B l a c k )
Director's Special , commonly referred to by its abbreviation DSP , is a brand of Indian whisky , manufactured by United Spirits Ltd (USL). It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".[1]
History [ edit ]
DSP was originally manufactured by Shaw Wallace .[2]
United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] [4] London -based design firm Claessens International to create new packaging.[5] [6]
DSP Black [ edit ]
DSP Black , expanded to Director's Special Black , is an extension of the Director's Special brand into the deluxe whisky segment[7] [8]
The following table shows the annual sales of Director's Special and DSP Black:
Year
Sales (in million cases)
DSP
DSP Black
2001-02
3 [2]
2006[9]
3.8
0.9
2007[9]
3.7
1.3
2008[9]
4 1.8
2009[9]
4.4
2
2010[9]
4.5
2.9
2011[9]
4.5
2.9
2012[10]
4.3
2.9
See also [ edit ]
References [ edit ]
^ "Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors" . Business Line . 31 May 2005. Retrieved 9 June 2013 .
^ "Shaw Wallace board okays merger with USL" . The Hindu the original on 2 December 2007. Retrieved 9 June 2013 .
^ Udit Prasanna Mukherji (26 April 2008). "Mallya to keep brand Shaw Wallace alive" . The Times of India the original on 16 June 2013. Retrieved 9 June 2013 .
^ M Padmakshan (3 August 2002). "Liquor brands going for stylish, sleeker looks" . The Economic Times . Retrieved 9 June 2013 .
^ "SWC to expand its portfolio, tap low-end market" . The Indian Express . Retrieved 29 July 2013 .
^ "DSP Black" . Unitedspirits.in. Archived from the original on 26 July 2013. Retrieved 29 July 2013 .
^ a b c d e f "WORLD WHISKIES – Brand Champions 2012" . Thespiritsbusiness.com. 18 July 2012. Retrieved 8 June 2013 .
^ "Indian Whisky Brand Champions 2013" . Thespiritsbusiness.com. 8 July 2013. Retrieved 29 July 2013 .
External links [ edit ]
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Director%27s_Special_(whisky)&oldid=1214516048#DSP_Black " C a t e g o r i e s : ● I n d i a n w h i s k y ● P r o d u c t s i n t r o d u c e d i n 1 9 8 8 ● W h i s k y b r a n d s ● U n i t e d S p i r i t s b r a n d s H i d d e n c a t e g o r i e s : ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a ● E n g v a r B f r o m M a y 2 0 1 4 ● U s e d m y d a t e s f r o m M a y 2 0 1 4 ● A r t i c l e s w i t h h R e c i p e s ● A r t i c l e s w i t h h P r o d u c t s
● T h i s p a g e w a s l a s t e d i t e d o n 1 9 M a r c h 2 0 2 4 , a t 1 2 : 3 7 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
