| Type of business | Privately held company |
|---|---|
Type of site | E-commerce (E-commerce shopping) |
| Available in | Hindi, English |
| Area served | India |
| Founder(s) | Suchi Mukherjee, Ankush Mehra[1] |
| CEO | Suchi Mukherjee[2] |
| Parent | V MART RETAIL LIMITED |
| URL | www |
| Commercial | no |
| Registration | Required |
| Launched | 2012 |
| Current status | Active |
Limeroad is an Indian online marketplace,[1] owned by V MART RETAIL LIMITED[3] The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.[4][5] It deals in clothing and accessories for women, men and kids.[6][7] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[8][9]
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[3][10][11] The company's name is inspired from Grand Trunk Road.[12][13]
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[14] followed by Series B round US$15 million in 2014[15] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[16]
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[17]
Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[8]
| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|---|---|---|---|
| 2015 | Coolest Start-up of the year | Business Today (India) | Won | [18] |
| 2015 | Infocom Woman of the Year - Digital Business | INFOCOM | Won | [19] |
| 2016 | Unicorn Start-up Award | NDTV | Won | [20] |
| 2017 | ET Startup Award | The Economic Times | Nominated | [10] |
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