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Native name | 미스틱스토리 |
|---|---|
| Industry |
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| Genre |
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| Founded | 2011 (2011) |
| Founder | Yoon Jong-shin |
| Headquarters | 242-35, Nonhyeon-dong, Gangnam-gu, Seoul, South Korea |
Key people | Cho Young-chul (president, producer), Yoon Jong-shin (founder, chief producer) |
| Services |
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| Owner | SM Entertainment |
| Parent | SM Studios |
| Subsidiaries |
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| Website | www |
Mystic Story[1] (formerly Mystic Entertainment, Korean: 미스틱스토리; RR: Miseutik Seutori, abbreviated as MSTSTR) is a South Korean entertainment company established by South Korean singer-songwriter Yoon Jong-shin. It has three subsidiaries, including Mystic Actors, which manages actors and actresses.
Mystic Story, originally Mystic Entertainment, comprises the merger of three entertainment companies.
Mystic89 was founded by singer-songwriter Yoon Jong-shin and was known for housing indie artists rather than idol groups.
In March 2014 it merged with Family Actors Entertainment, which managed mostly actors and actresses, to become Mystic89 & Family, with both companies maintaining their separate focus in music and acting respectively.[2][3]
In July 2014, Mystic89 merged with APOP Entertainment, which houses girl group Brown Eyed Girls.[4] Family Actors later changed its name to Mystic Actors.
In February 2015, Mystic89 added veteran singer and actress Uhm Jung-hwa.[5]
In March 2017, SM Entertainment acquired Mystic, becoming the label's largest shareholder.[6]
On March 25, 2019, Mystic Entertainment changed their name to Mystic Story.[7]
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Mystic89 is a music label under the leadership of the producer Yoon Jong Shin. As of 2013, MYSTIC89 has established itself as a professional and organized record company. MYSTIC89 is active not only on music industry but also on general mass culture industry including drama, entertainment program and movies.
APOP is a music label which produces global contents on K-Pop, J-Pop and Asia Pop market.
Mystic Actors is an actor management label established by Mystic Story.
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