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● M a i n p a g e ● C o n t e n t s ● C u r r e n t e v e n t s ● R a n d o m a r t i c l e ● A b o u t W i k i p e d i a ● C o n t a c t u s ● D o n a t e
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● H e l p ● L e a r n t o e d i t ● C o m m u n i t y p o r t a l ● R e c e n t c h a n g e s ● U p l o a d f i l e
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Search
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● C r e a t e a c c o u n t ● L o g i n
P e r s o n a l t o o l s
● C r e a t e a c c o u n t ● L o g i n
P a g e s f o r l o g g e d o u t e d i t o r s l e a r n m o r e ● C o n t r i b u t i o n s ● T a l k
( T o p )
1 R e f e r e n c e s
2 E x t e r n a l l i n k s
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4 l a n g u a g e s
● F r a n ç a i s ● K i s w a h i l i ● P o l s k i ● С а х а т ы л а
E d i t l i n k s
● A r t i c l e ● T a l k
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● R e a d ● E d i t ● V i e w h i s t o r y
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● R e a d ● E d i t ● V i e w h i s t o r y
G e n e r a l
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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Rocawear (stylized Roc-A-Wear ) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter .[1] [1] [when? Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals ; leather , suede , and fur outerwear; handbags and belts ; lounge wear; big and tall ; headwear ; jewelry ; and sunglasses ; as well as co-branded product with Pro-Keds , State Property, and Team Roc.
R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.[citation needed
In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development.[1] [2] [3] [4]
In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[5]
In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams ' clothing label, Billionaire Boys Club .[6]
In 2012, Rocawear was a €490 million clothing business.[7]
In November 2018, Jay-Z successfully halted a $204 million lawsuit between Roc Nation and Iconix over the lack of black arbitrators in the US.[8]
References [ edit ]
^ "Keratoconus" . 12 April 2017.
^ "Jay-Z to testify over sale of Rocawear brand" . Sky News . 2018-05-03. Archived from the original on 2018-05-04. Retrieved 2020-05-06 .
^ Adaso, Henry (18 April 2009). "Rocawear Dives into Social Networking Pool with Roc4Life" . About.com Guide. Archived from the original on 15 May 2013. Retrieved 20 May 2013 .
^ Gregory, Jason (4 August 2011). "Jay-Z Partners With Pharrell Williams Fashion Label Billionaire Boys Club" . Gigwisw.com. Archived from the original on 3 July 2013. Retrieved 20 May 2013 .
^ Chevalier, Michel (2012). Luxury Brand Management . Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9
^ Smith, Amy (2018-11-29). "Jay-Z calls a halt to $204 million Rocawear lawsuit over lack of racial diversity" . NME . Archived from the original on 2018-11-29. Retrieved 2020-05-06 .
External links [ edit ]
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Rocawear&oldid=1165128631 " C a t e g o r i e s : ● J a y - Z ● 1 9 9 9 e s t a b l i s h m e n t s i n N e w Y o r k C i t y ● C l o t h i n g b r a n d s o f t h e U n i t e d S t a t e s ● O n l i n e c l o t h i n g r e t a i l e r s o f t h e U n i t e d S t a t e s ● C o m p a n i e s b a s e d i n N e w Y o r k C i t y ● C l o t h i n g c o m p a n i e s e s t a b l i s h e d i n 1 9 9 9 ● R e t a i l c o m p a n i e s e s t a b l i s h e d i n 1 9 9 9 ● H i p h o p f a s h i o n ● E y e w e a r c o m p a n i e s o f t h e U n i t e d S t a t e s ● E y e w e a r b r a n d s o f t h e U n i t e d S t a t e s H i d d e n c a t e g o r i e s : ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a ● W i k i p e d i a i n t r o d u c t i o n c l e a n u p f r o m F e b r u a r y 2 0 2 3 ● A l l p a g e s n e e d i n g c l e a n u p ● A r t i c l e s c o v e r e d b y W i k i P r o j e c t W i k i f y f r o m F e b r u a r y 2 0 2 3 ● A l l a r t i c l e s c o v e r e d b y W i k i P r o j e c t W i k i f y ● A l l a r t i c l e s w i t h v a g u e o r a m b i g u o u s t i m e ● V a g u e o r a m b i g u o u s t i m e f r o m F e b r u a r y 2 0 2 3 ● A l l a r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s ● A r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s f r o m A u g u s t 2 0 2 0
● T h i s p a g e w a s l a s t e d i t e d o n 1 3 J u l y 2 0 2 3 , a t 0 5 : 0 1 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
