Samyang Roundsquare Co., Ltd. is an international South Korean food manufacturer and the first instant ramen company in South Korea.[1] Samyang was founded on September 15, 1961 by Jeon Jung Yoon. In 1963, Samyang debuted the first Korean instant noodle.
In the early 1970s, Samyang Foods converted a 20 km2 Daegwallyeong forest into a grassland to raise livestock.
In 2010, Jeon In Jang became the company's chairman. The company is now placed third to fourth in the instant noodle market of Korea. Samyang Foods started exporting their products, increasing the company's profits. Recently, the company took over several restaurant chains to expand into the food service industry.
In 2012, Samyang Foods released its Buldak Spicy Chicken Ramen. The new Buldak Spicy Chicken flavor became popular in the YouTube community.[2]
In 2012, Samyang Foods along with several other companies in the Instant Noodles market, including Nongshim, Ottogi, and Korea Yakult, were fined by the Korean Fair Trade Commission for fixing instant noodles prices from 2001 to 2010.[3]
In 2019, Hyundai Development Co., a large shareholder of Samyang Foods with 16.99% stake, pushes for the suspension of board directors with criminal records.[4]
In 2019, Samyang Foods establishes Samyang Japan, its first overseas sales unit. This expansion is due to Japan’s large ramen market, approximately $5.4 billion US dollars of ramen consumption.[5]
In 2020, Samyang Foods launches its new kimchi-flavored Buldak spicy noodles to meet consumer demands and interests in “fire noodles”.[6]
On March 19, 2021, Samyang Foods Co. announced its sales reached a new high due to the increased demands for its instant noodles during the coronavirus pandemic. Samyang Foods Co.’s operating profit increased by 21.9% since last year.[7]
In the 1980s, Samyang Food began producing other products such as snacks, dairy products, and sauces. The demand for instant noodles in Korea increased, followed by increasing exports to Japan and the United States. In 1989, allegations arose that Samyang used unsafe industrial oil in their noodles. Although ultimately cleared of any wrongdoing, this scandal harmed the company's reputation, and contributed to ending its dominance in the instant noodle market.
In 2018, Samyang Foods Co. reached an agreement with its U.S. subsidiary, Samyang USA, to resolve a nearly US$1 billion legal battle. Samyang USA paid $4.1 million in reparation.[8]
On January 25, 2019, Samyang chairman Jeon In Jang was sentenced to prison for 3 years for embezzling $5 billion Won (US$4.43 million) of his company's funds.[10] His wife and CEO of Samyang, Kim Jung-soo, was given a 2-year prison term, albeit suspended for 3 years, on the same charges.[11] Since Jeon's imprisonment, Kim has assumed her husband's leadership duties.[10]
In June 2024, Denmark recalled several spicy ramen noodle products after the Danish Veterinary and Food Administration assessed the levels of capsaicin in a single packet to be high enough to pose a risk of the consumer developing acute poisoning.[12]
649 billion ₩
Companies
South Korea
