Shana Moulton is a New York based media artist who explores contemporary anxieties through her filmic alter ego, Cynthia. Combining an unsettling, wry humor with a low-tech, Pop sensibility, Cynthia's interactions with the everyday world are both mundane and surreal, in a domestic sphere just slightly askew. As her protagonist navigates the enigmatic and possibly magical properties of her home decor, Moulton initiates relationships with objects and consumer products that are at once banal and uncanny.[1]
The 10-part video series, Whispering Pines follows the protagonist's search for perfect health and peace through consumer objects.[4] Cynthia, Moulton's intimately autobiographical, surreal, video alter-ego, interacts with appropriated new-age marginalia, prescription drugs, and beauty products in scenes that address the difficulties of self-discovery and fulfillment in a modern, consumerism-driven society.[5] Moulton explains that she is not required to 'get into character' for Cynthia; Cynthia is always there. Moulton says of her alter-ego, "It's me in the bathroom; it's me worried about aging; it's me looking at a beauty magazine... We share a brain. I don't even think of her as a character. It's just me."[6][7] Through Moulton's narrative of self-discovery, Cynthia gains relief from the social pressures of her domestic products by using them in non-prescribed ways.[8][9] Parts of the Whispering Pines series have been exhibited at the Museum of Fine Arts (St. Petersburg, Florida) and the New Museum.
Restless Leg Saga is a 7:24 minute-long film that follows Cynthia’s search for a cure for her restless leg syndrome. Like her other works, she attempts to find relief through pharmaceutical ads on television and in magazines.[10]Restless Leg Saga was displayed to the public at the International Film Festival Rotterdam in 2013.
MindPlace Thoughtstream is a 12-minute-long film that follows the protagonist’s search for health and confrontation with the social expectations of female health.[11] The video focuses on Cynthia, Moulton’s kitschy alter-ego, who uses an appropriated New Age device to access the inside of her own mind. Cynthia, played by Moulton, deals with several stress-related ailments and searches for a cure through various New Age therapy devices including appropriated objects and pharmaceutical drugs claiming to offer a special cure marketed towards Cynthia’s demographic.[12]MindPlace ThoughtStream has been exhibited at the Museum of Modern Art, Warsaw.
