Slush Puppie (stylized as SLUSH PUPPiE) is a slush beverage created in 1970, and marketed both directly by the Slush Puppie division of J&J Snack Foods, and through its Slush Puppie distributors in the United States.
A Slush Puppie has two major components; the base and the flavoring. The base is made from a special syrup that is mixed with water and then frozen. This creates a mixture resulting in pellets of ice in a sweet liquid. The taste is simply that of the flavored syrup. The brand's mascot is a white puppy named Chilly Dog wearing a blue shirt with the letter "S" and a knit hat.
Slush Puppie founder Will Radcliff (1939–2014) decided to start the company after seeing a slush-making machine at a Chicago trade fair in 1970.[1] Radcliff, his sister and their mother came up with the name "Slush Puppie" (based on hush puppy) while sitting on their front porch in Cincinnati, Ohio.[2]
The business started from a home address in Cincinnati and progressed to a single door small warehouse, to a manufacturing plant/warehouse, to a candy and tobacco distributor, to a front door repair shop, to finally a showplace building that overlooks the city of Cincinnati.[3] As the company expanded, Radcliff added additional product lines, including Thelma's frozen lemonade, Pacific Bay Smooth-E, and Lanikai Frozen Cocktails. Under Radcliff, Slush Puppie grew to $25 million in annual sales.[1]