| Broadcast area | Rock River Valley |
|---|---|
| Frequency | 102.7 MHz |
| Branding | Hog Country 102.7 |
| Programming | |
| Format | Country |
| Affiliations | Hog Country Radio Network, Fox News |
| Ownership | |
| Owner |
|
| WSDR, WSSQ | |
| History | |
First air date | April 10, 1991 (On 95.1 MHz) |
| Technical information | |
| Facility ID | 37209 |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 100 meters |
Transmitter coordinates | 41°50′16.00″N 89°55′29.00″W / 41.8377778°N 89.9247222°W / 41.8377778; -89.9247222 |
| Links | |
| Website | hogcountryradio |
WZZT (102.7 FM) — branded as Hog Country 102.7 — is a commercial radio station licensed to Morrison, Illinois, serving primarily Whiteside and Lee counties in the Rock River Valley. Owned by Fletcher M. Ford, through licensee Virden Broadcasting Corp., the station airs a country music format.
WZZT launched on April 10, 1991; as of 1992, the station was owned by Whiteside Communications, Inc., and was transmitting at 3,000 watts.[1] In July 1993, it was announced that WZZT and its sister stations WSDR and WSSQ were to be sold to LH&S Communications, a company owned by Larry Sales and Howard Murphy which owned radio properties throughout the state of Illinois.[2][3] In 1998, WSSQ was acquired by Withers Broadcasting.[4] During the late 2000s and early 2010s, WZZT aired coverage of local high school football, including a 2011 playoff run by Newman Central Catholic.[5][6] As of 2011, WZZT was airing a rock music format which also included classic hits.[7]
On July 5, 2017, WZZT changed their format from classic rock to country, branded as "Big Country 102.7". Effective July 28, 2017, Withers Broadcasting sold WZZT, WSDR, and WSSQ to Fletcher M. Ford's Virden Broadcasting Corp. for $400,000. In late 2023. WZZT changed its branding to "Hog Country 102.7".
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Seith's WSDR-AM and WSSQ-FM in Sterling and WZZT-FM in Morrison will be acquired by LH&S Communications...
LH&S Communications, which is owned by Larry Sales and Howard Murphy, purchased WRN in September of 1994. LH&S also owns the Illinois Radio Network and radio stations WSDR, WSSQ and WZZT, which are all in Illinois.
Withers Broadcasting Companies key milestones include the existing acquisitions: ... 1998 - WZZT 102.7 FM, Sterling, IL...
... Radio: WZZT-FM (102.7), WLLT-FM (107.7)
... Radio: WZZT-FM (102.7)
The Morning Rock Show... offers a wide variety of rock 'n roll music... Classic Hits are played throughout the day... The Late Night Rock Show... offers a healthy balance of rock 'n roll...
