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| Product type | Cracker |
|---|---|
| Owner | Mondelez International |
| Introduced | 1947; 77 years ago (1947) |
| Previous owners | Nabisco |
| Website | wheatthins.com |
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International.[1][2] The product is also available in Australia through wholesaler USA Foods.[3] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.[4][5]
The introduced recent commercial aired during The Simpsons episode ''Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins".[6] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[1]
The following is nutrition information for Wheat Thins original.
| Nutritional value per around 16 pieces | |
|---|---|
22 g | |
| Sugars | 4 g |
| Dietary fiber | 3 g |
5 g | |
| Saturated | 1 g |
| Monounsaturated | 1 g |
2 g | |
| Minerals | Quantity %DV† |
| Potassium | 3% 90 mg |
| Sodium | 10% 230 mg |
| †Percentages estimated using US recommendations for adults,[8] except for potassium, which is estimated based on expert recommendation from the National Academies.[9] Source: [7] | |
There are several varieties available, depending on country and market:
Additional discontinued/changed flavors:
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