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More Information
Visleshana - Business Vision Through Analytics
What Is Analytics
Analytics refers to a systematic study of researching data using the
principles of mathematics, economics [econometrics] and statistics with the
goal of obtaining useful information for taking informed decisions.
If you are a retailer, you can use Analytics to make the best combo-
offer to your customers. If you are in the credit business, you can offer
more credit to those low risk customers who are likely use it and thereby
improve your business. If you are a telecom company, you can identify
good customers who are probably switching to a competitor - before you
actually loose them. Analytics can give your business managers the vision
they need to go from Good to Great.
Analytics Explained
The basic principle underlying analytics is to extract information
about independent variables from composite behavior that is a function of
such variables. This is done by creating mathematical models of the "Universe"
under study, using behavioral data of this Universe and performing regression
analysis to identify the candidate data sets of independent variables which can
explain that particular behavior of the Universe.
Forecasting
Once a good model is created that can explain past behavior the same can
then be used for forecasting future behavior. As such forecasting is
complementary to analytics and involves the process of using Universe models
to forecast future [composite] behavior from the various dependent variables
[ under different scenarios ].
What We Offer
SANKHYA Consulting has a small team of managers, econmetricians,
mathemeticians and software engineers who offer the service of creating
analytical business models, analyzing data, creating forecasting models
and offering your business manager vision they need to take better
decisions.
Next Steps
Want to know more ?
Contact Us and start your journey from Good to Great.
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