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Bovril jars are commonly excavated as part of archaeological assemblages, such as at [[Knowles Mill]] in Worcestershire.<ref name=":5">{{Cite book |last1=Halsted |first1=Jon |title=Knowles Mill, Wyre Forest, Bewdley, Worcestershire - Historic Building Recording, Archaeological Evaluation |last2=Hewitson |first2=Chris |last3=Booth |first3=Tim |publisher=Birmingham Archaeology |year=2010 |location=Birmingham |pages=14–22}}</ref> |
Bovril jars are commonly excavated as part of archaeological assemblages, such as at [[Knowles Mill]] in Worcestershire.<ref name=":5">{{Cite book |last1=Halsted |first1=Jon |title=Knowles Mill, Wyre Forest, Bewdley, Worcestershire - Historic Building Recording, Archaeological Evaluation |last2=Hewitson |first2=Chris |last3=Booth |first3=Tim |publisher=Birmingham Archaeology |year=2010 |location=Birmingham |pages=14–22}}</ref> |
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Since its invention, Bovril has become an [[cultural icon|icon]] of [[culture of the United Kingdom|British culture]]. It is associated with [[football culture]]. During the winter |
Since its invention, Bovril has become an [[cultural icon|icon]] of [[culture of the United Kingdom|British culture]]. It is associated with [[football culture]]. During the winter British football fans in stadium terraces drink it as a tea from [[Thermos]] flasks – or from [[disposable cup]]s in Scotland, where thermoses are [[Criminal Law (Consolidation) (Scotland) Act 1995#Part II - Sporting Events: Control of Alcohol etc.|banned]] from football stadiums.<ref>{{cite web | url=http://www.scotsman.com/news/scotland/top-stories/bovril-it-s-a-drink-a-spread-even-a-crisp-flavouring-and-it-was-created-in-edinburgh-1-814491 | title=Bovril: It's a drink, a spread, even a crisp flavouring, and it was created in Edinburgh | work=[[The Scotsman]] | date=8 June 2010 | access-date=20 October 2013}}</ref><ref>{{cite web | url=http://www.deadlinenews.co.uk/2009/08/07/8176-1549/ | title=Tribute to Scots Bovril inventor | work=Deadline News | date=7 August 2009 | access-date=20 October 2013 | author=Alexander Lawrie}}</ref>[[File:The Pope and Bovril.jpg|thumb|right|upright|"The Two [[Papal infallibility|Infallible Powers]]: The Pope & Bovril"; poster for Bovril, c. 1900]]Bovril holds the unusual distinction of having been advertised with a [[Pope]]. An advertising campaign of the early 20th century in Britain depicted [[Pope Leo XIII]] seated on his throne, bearing a mug of Bovril. The campaign slogan read: ''The Two Infallible Powers – The Pope & Bovril.'' |
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Bovril beef tea was the only hot drink that [[Ernest Shackleton]]'s team had when they were marooned on [[Elephant Island]] during the 1914–1917 [[Imperial Trans-Antarctic Expedition|Endurance Expedition]].<ref>{{cite news|url=https://timesmachine.nytimes.com/timesmachine/1916/09/11/104690619.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://timesmachine.nytimes.com/timesmachine/1916/09/11/104690619.pdf |archive-date=2022-10-09 |url-status=live|title=Shackleton's men kept hope of rescue high; Marooned Scientists, Living on Penguin and Seaweed, Watched Daily for Relief.|date=1916-09-11|newspaper=The New York Times|access-date=2009-05-11 }}</ref> |
Bovril beef tea was the only hot drink that [[Ernest Shackleton]]'s team had when they were marooned on [[Elephant Island]] during the 1914–1917 [[Imperial Trans-Antarctic Expedition|Endurance Expedition]].<ref>{{cite news|url=https://timesmachine.nytimes.com/timesmachine/1916/09/11/104690619.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://timesmachine.nytimes.com/timesmachine/1916/09/11/104690619.pdf |archive-date=2022-10-09 |url-status=live|title=Shackleton's men kept hope of rescue high; Marooned Scientists, Living on Penguin and Seaweed, Watched Daily for Relief.|date=1916-09-11|newspaper=The New York Times|access-date=2009-05-11 }}</ref> |
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