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Latest revision Your text
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In 2004, Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian. This was mainly due to concerns about decreasing sales, particularly from exports due to an export ban on British beef, as a result of the growing popularity of [[vegetarianism]], religious dietary requirements, and public concerns about [[bovine spongiform encephalopathy]].<ref>{{Cite web |last=Wainwright |first=Martin |date=18 November 2004 |title=Bovril drops the beef to go vegetarian |url=https://www.theguardian.com/uk/2004/nov/19/foodanddrink |url-status=live |archive-url=https://web.archive.org/web/20170301134505/https://www.theguardian.com/uk/2004/nov/19/foodanddrink |archive-date=1 March 2017 |access-date=1 March 2017 |website=[[The Guardian]]}}</ref> In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted.<ref>{{Cite web |date=1 September 2016 |title=Unilever puts the beef back into Bovril |url=https://www.theguardian.com/uk/2006/sep/01/lifeandhealth.foodanddrink |url-status=live |archive-url=https://web.archive.org/web/20170301140333/https://www.theguardian.com/uk/2006/sep/01/lifeandhealth.foodanddrink |archive-date=1 March 2017 |access-date=1 March 2017 |website=The Guardian}}</ref> Unilever now produces Bovril using beef extract and a chicken variety using chicken extract.<ref>{{cite web |title=Bovril Unilever food brands |url=http://www.unilever.co.uk/brands/foodbrands/bovril.aspx |url-status=dead |archive-url=https://web.archive.org/web/20120411060207/http://www.unilever.co.uk/brands/foodbrands/bovril.aspx |archive-date=11 April 2012 |df=dmy-all}}</ref>

In 2004, Unilever removed beef ingredients from the Bovril formula, rendering it vegetarian. This was mainly due to concerns about decreasing sales, particularly from exports due to an export ban on British beef, as a result of the growing popularity of [[vegetarianism]], religious dietary requirements, and public concerns about [[bovine spongiform encephalopathy]].<ref>{{Cite web |last=Wainwright |first=Martin |date=18 November 2004 |title=Bovril drops the beef to go vegetarian |url=https://www.theguardian.com/uk/2004/nov/19/foodanddrink |url-status=live |archive-url=https://web.archive.org/web/20170301134505/https://www.theguardian.com/uk/2004/nov/19/foodanddrink |archive-date=1 March 2017 |access-date=1 March 2017 |website=[[The Guardian]]}}</ref> In 2006, Unilever reversed that decision and reintroduced beef ingredients to their Bovril formula once sales increased and the beef export bans were lifted.<ref>{{Cite web |date=1 September 2016 |title=Unilever puts the beef back into Bovril |url=https://www.theguardian.com/uk/2006/sep/01/lifeandhealth.foodanddrink |url-status=live |archive-url=https://web.archive.org/web/20170301140333/https://www.theguardian.com/uk/2006/sep/01/lifeandhealth.foodanddrink |archive-date=1 March 2017 |access-date=1 March 2017 |website=The Guardian}}</ref> Unilever now produces Bovril using beef extract and a chicken variety using chicken extract.<ref>{{cite web |title=Bovril Unilever food brands |url=http://www.unilever.co.uk/brands/foodbrands/bovril.aspx |url-status=dead |archive-url=https://web.archive.org/web/20120411060207/http://www.unilever.co.uk/brands/foodbrands/bovril.aspx |archive-date=11 April 2012 |df=dmy-all}}</ref>



In November 2020, [[Forest Green Rovers F.C.|Forest Green Rovers Football Club]] announced a collaboration with the makers of Bovril to create a [[Beta vulgaris|beet]]-based version of Bovril to be sold at their [[The New Lawn|New Lawn]] stadium, where meat-based products had been removed from sale some years prior.<ref>{{Cite web |date=1 November 2020 |title=Rovers bringing Bovril back |url=https://www.fgr.co.uk/news/november-2020/news-rovers-bringing-bovril-back |access-date=2 November 2020 |website=Forest Green Rovers F.C|archive-url=https://web.archive.org/web/20201102154238/https://www.fgr.co.uk/news/november-2020/news-rovers-bringing-bovril-back|archive-date=2 November 2020}}</ref>

In November 2020, [[Forest Green Rovers F.C.|Forest Green Rovers Football Club]] announced a collaboration with the makers of Bovril to create a [[chard|beet]]-based version of Bovril to be sold at their [[The New Lawn|New Lawn]] stadium, where meat-based products had been removed from sale some years prior.<ref>{{Cite web |date=1 November 2020 |title=Rovers bringing Bovril back |url=https://www.fgr.co.uk/news/november-2020/news-rovers-bringing-bovril-back |access-date=2 November 2020 |website=Forest Green Rovers F.C}}</ref>



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