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{{Short description|Process of sharing information between employees within and outside a company}}
{{More citations needed|date=January 2008}}

'''Business communication''' is [[communication]] that is intended to help a business achieve a fundamental goal, through information sharing between [[employees]] as well as people outside the company.<ref>{{Cite journal |last=Shelby |first=A. N. |date=1993-06-01 |title=Organizational, Business, Management, and Corporate Communication: An Analysis of Boundaries and Relationships |url=http://journals.sagepub.com/doi/10.1177/002194369303000302 |journal=Journal of Business Communication |language=en |volume=30 |issue=3 |pages=241–267 |doi=10.1177/002194369303000302 |s2cid=145516684 |issn=0021-9436}}</ref><ref name=":13">{{Cite web |title=BUSINESS COMMUNICATION {{!}} Handy Answer: The Handy Communication Answer Book - Credo Reference |url=https://search.credoreference.com/content/entry/vipcab/business_communication/0 |access-date=2019-10-23 |website=search.credoreference.com}}</ref> It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal formats.<ref name=":1">{{Cite journal |last1=Conrad |first1=David |last2=Newberry |first2=Robert |date=2012-01-01 |title=Identification and Instruction of Important Business Communication Skills for Graduate Business Education |url=https://doi.org/10.1080/08832323.2011.576280 |journal=Journal of Education for Business |volume=87 |issue=2 |pages=112–120 |doi=10.1080/08832323.2011.576280 |s2cid=62762871 |issn=0883-2323}}</ref> The way that people communicate and operate within a business is very vital to how successful the company will be in the business world. Business communication occurs [[Internal communications|internally]], employee-to-employee, or externally, [[business-to-business]] or [[business-to-consumer]]. This internal and external communication can happen through verbal or non-verbal communication methods. Often these internal and external forms of communication come with barriers, which can prevent the receiver from understanding the information sent by the sender.

==Overview/History==

The word communication has been derived from the [[Latin]] word communis which implies common. Thus communication may be defined as the interchange of thoughts and information to bring about mutual understanding.

Business communication is closely related to [[professional communication]] and [[technical communication]]. It encompasses topics such as [[marketing]],<ref name=":13" /> [[brand management]],<ref name=":13" /> [[customer relations]], [[consumer behavior]], [[advertising]], [[public relations]],<ref name=":13" /> [[Organizational communication|corporate communication]], [[community engagement]], [[reputation management]], [[interpersonal communication]], [[employee engagement]], [[Internal communications|internal communication]], and [[event management]].

Communication in general is valued even more in [[international business]] communications to allow for the understanding of cultures and the overall morale of the operation.<ref>{{Cite journal |last1=Wyant |first1=Mizuki H. |last2=Kramer |first2=Michael W. |date=February 2022 |title="They Are Nothing More Than His Spies on the Floor": Local Employees' Sensemaking and Interpretation of Expatriates' Roles and Responsibilities |url=http://journals.sagepub.com/doi/10.1177/08933189211029561 |journal=Management Communication Quarterly |language=en |volume=36 |issue=1 |pages=124–148 |doi=10.1177/08933189211029561 |s2cid=237754654 |issn=0893-3189}}</ref>

Business communication focuses primarily on achieving goals/aims and, in the case of a [[public company]] or organization, increasing the dividends of [[Shareholder|shareholders]].<ref>{{Cite journal|last=Reinsch|first=Lamar|date=Fall 1991|title=Editorial: What Is Business Communication?|journal=Journal of Business Communication|volume=28|issue=4|pages=305–310|doi=10.1177/002194369102800401|s2cid=145256651|doi-access=free}}</ref>

== Types of business communication ==

=== Internal ===
[[File:Staff_meeting_(3).jpg|thumb|228x228px|A group of people (4 females and 1 male) sit around an office conference table having a meeting where they are discussing a manuscript.]]
Business-to-employee communication, also known as [[workplace communication]], is the exchange of information within an organization. The purpose of some communications is to develop trust, and/or to increase productivity.<ref>{{Cite web |last=Arcenas |first=Jessica |date=2021-04-01 |title=Workplace Communication: Tips and Tools for Good Communication |url=https://zenkit.com/en/blog/workplace-communication-tips-and-tools-for-good-communication/ |access-date=2022-10-09 |website=Zenkit |language=en-US}}</ref>

This type of business communication includes the flow of information from one level of the business hierarchy to another. Communication that flows from the top of the hierarchy to the bottom ("top-down communication") has been shown to decrease the stress levels of employees if it provides clarification and reassurance to the worker.<ref>{{Cite journal |last1=Mahajan |first1=Ashish |last2=Bishop |first2=James W. |last3=Scott |first3=Dow |title=Does Trust in Top Management Mediate Top Management Communication, Employee Involvement and Organizational Commitment Relationships? |url=https://www.jstor.org/stable/43488132 |journal=Journal of Managerial Issues |year=2012 |volume=24 |access-date=2022-04-15 |number=2 (Summer 2012)|pages=173–190 |jstor=43488132 }}</ref> The amount of information shared in this way is often dependent on a "need to know" basis.<ref name=":13" /> This communication may take the form of [[memorandum|memos]] and other internal documents.<ref name=":0" /> Although a certain level of top-down communication is helpful, too much communication can be seen by the employee as [[micromanagement]]. [[Upward communication]] is any communication within the business that is passed through the business hierarchy from the bottom upwards.<ref name=":13" /> A [[suggestion box]], which allows low-level workers to communicate with management anonymously, is one example of upward communication. Horizontal communication occurs between individuals who are on the same level in the business hierarchy.<ref name=":13" />

=== External ===
Business-to-business communication is sharing information between different other companies, often done to benefit both parties. Business communication can help the company achieve its fundamental goals by informing, persuading, and building good relations with other companies to reach mutual goals.<ref>{{Cite journal |last1=Gesell |first1=Claudia |last2=Glas |first2=Andreas H. |last3=Essig |first3=Michael |date=2018-10-02 |title=Business-to-Business communication in a dynamic environment: A systematic adductive analysis referring to ramp-up management |url=https://www.tandfonline.com/doi/full/10.1080/1051712X.2018.1532664 |journal=Journal of Business-to-Business Marketing |language=en |volume=25 |issue=4 |pages=339–355 |doi=10.1080/1051712X.2018.1532664 |s2cid=169963894 |issn=1051-712X}}</ref>

Business-to-consumer communication, also known as [[direct-to-consumer]], is when a company directly communicates with its consumers about product details or company information. The opposite is when a consumer leaves reviews on a product (or service), which may identify how the company could improve its product.

==== Methods of business communication ====
These internal and external types of business communication occur through [[Verbal communication|verbal]] and [[Nonverbal communication|non-verbal]] methods of communication.<ref name=":1" />

Some forms of verbal communication
* [[Internet]]
* [[Email]]
* [[Print media]]
* [[Radio]]
* [[Word of mouth]]
* [[WhatsApp]]

Some forms of non-verbal communication

* [[Body language]]
* [[Sign language]]
* [[Eye contact]]
* [[Paralinguistics]]

Television is an example of a medium which provides both verbal and non-verbal communication.

Face-to-face meetings and [[presentations]] are popular methods of communication between employees within an organization; they increasingly feature audiovisual material, like copies of reports, or material prepared in [[Microsoft PowerPoint]] or [[Adobe Flash]]. Means such as [[telephone conference]] and letters allows for communication over long distances.<ref name=":0">{{Cite book|title=Resourceful Business Communication|last=Damerst|first=William|publisher=Harcourt, Brace & World|year=1966|pages=6–7}}</ref> In the 21st century, [[computer-mediated communication]], such as [[video conferencing]] and [[email]], has become increasingly prevalent in business. Formal [[report]]s are also important in documenting the activities of any department. Companies are helping customers wherever they are and establishing connections with them based on communication channels like instant messaging applications, voice, video, social media, and live chat, in addition to email, SMS, and WhatsApp marketing.<ref>{{cite web |title=Latest Business Communication Trends You Should Know in 2024
|url=https://getitsms.com/blogs/latest-business-communication-trends/
|website=getitsms.com |access-date= 1 July 2024}}</ref>

== Barriers to business communication ==
There are several barriers that a business might experience when communicating with business partners. Such barriers can prevent one from receiving or understanding messages others use to convey information, ideas, and thoughts.<ref name=":4" /><ref>{{Cite journal |last1=Nel |first1=Kathryn |last2=Govender |first2=Saraswathie |date=2020-11-16 |title=Challenges associated with business communications in English via e-mail in a medium-sized South African organisation during the 4th Industrial Revolution (4IR) |url=https://doi.org/10.1080/09540261.2020.1813693 |journal=International Review of Psychiatry |volume=32 |issue=7–8 |pages=651–658 |doi=10.1080/09540261.2020.1813693 |issn=0954-0261 |pmid=33047986|s2cid=222318098 }}</ref><ref>{{Cite journal |last1=Lu |first1=Chen |last2=Fan |first2=Weiwei |date=2015-10-01 |title=Cross-cultural Issues and International Business Communication Practice: From an Anthropological Perspective |url=https://doi.org/10.1080/09720073.2015.11891852 |journal=The Anthropologist |volume=22 |issue=1 |pages=15–24 |doi=10.1080/09720073.2015.11891852 |s2cid=57213411 |issn=0972-0073}}</ref><ref>{{Cite journal |last1=Hellmundt |first1=Susan |last2=Rifkin |first2=Will |last3=Fox |first3=Christine |date=October 1998 |title=Enhancing Intercultural Communication among Business Communication Students |url=http://www.tandfonline.com/doi/full/10.1080/0729436980170306 |journal=Higher Education Research & Development |language=en |volume=17 |issue=3 |pages=333–344 |doi=10.1080/0729436980170306 |issn=0729-4360}}</ref><ref>{{Cite journal |last=Hulbert |first=Jack E. |date=1981-05-01 |title=Vocabulary —: A Key to Effective Business Communication |url=https://www.tandfonline.com/doi/abs/10.1080/00219444.1981.10534040 |journal=The Journal of Business Education |volume=56 |issue=8 |pages=324–327 |doi=10.1080/00219444.1981.10534040 |doi-broken-date=31 January 2024 |issn=0021-9444}}</ref>

* [[Language]]
* [[Culture|Cultural]]
* [[Behavior]]al
* [[Attitudinal]]
* [[Biophysical environment|Environmental]]

These often arise because of differences in the states of mind, body, and perspective between sender and receiver, which are a result of how encoding or decoding processes occur.<ref name=":3">{{Cite journal |last1=Johnson |first1=Camille S. |last2=Dunn-Jensen |first2=Linda M. |last3=Wells |first3=Pamela M. |date=2019-01-02 |title=Sketchy communication: An experiential exercise for learning about communication in business |url=https://doi.org/10.1080/08832323.2018.1498314 |journal=Journal of Education for Business |volume=94 |issue=1 |pages=46–56 |doi=10.1080/08832323.2018.1498314 |s2cid=70209963 |issn=0883-2323}}</ref><ref name=":4">{{Cite journal |last=Kaumbakonam |first=Usha Rani |date=March 2016 |title=Communication Barriers |url=https://www.researchgate.net/publication/304038097 |journal=ResearchGate}}</ref>

== Business communication studies ==
Higher learning institutions offer communication courses, and many are now offering business communication courses. These courses teach students how to communicate more effectively.<ref name=":2">{{Cite journal |last1=Blewitt |first1=Joan M. |last2=Parsons |first2=Amy |last3=Shane |first3=Jordana M. Y. |date=2018-11-17 |title=Service learning as a high-impact practice: Integrating business communication skills to benefit others |url=https://doi.org/10.1080/08832323.2018.1498315 |journal=Journal of Education for Business |volume=93 |issue=8 |pages=412–419 |doi=10.1080/08832323.2018.1498315 |s2cid=69620784 |issn=0883-2323}}</ref><ref>{{Cite journal |last=Hulbert |first=Jack E. |date=1982-02-01 |title=Spelling: A Fundamental Skill for Effective Business Communication |url=https://www.tandfonline.com/doi/abs/10.1080/00219444.1982.10534793 |journal=The Journal of Business Education |volume=57 |issue=5 |pages=185–187 |doi=10.1080/00219444.1982.10534793 |doi-broken-date=31 January 2024 |issn=0021-9444}}</ref> Attending these courses help students understand the communication barriers they might experience when communicating with others. It is suggested that 93% of employers believe that clear communication skills are more important than the students' actual major area of study.<ref>{{Cite journal |last1=Morreale |first1=Sherwyn P. |last2=Valenzano |first2=Joseph M. |last3=Bauer |first3=Janessa A. |date=2017-10-02 |title=Why communication education is important: a third study on the centrality of the discipline's content and pedagogy |url=https://www.tandfonline.com/doi/full/10.1080/03634523.2016.1265136 |journal=Communication Education |language=en |volume=66 |issue=4 |pages=402–422 |doi=10.1080/03634523.2016.1265136 |s2cid=151372877 |issn=0363-4523}}</ref> Communication competence is an ability that is sought after by employers and often leads to professional success.<ref name="Brown 340–346">{{Cite journal |last=Brown |first=Lori A. |date=2015-08-18 |title=The Course Valuation Model and 10 Steps to Increase Course Value: The Business Communication Course |url=https://www.tandfonline.com/doi/full/10.1080/08832323.2015.1058738 |journal=Journal of Education for Business |language=en |volume=90 |issue=6 |pages=340–346 |doi=10.1080/08832323.2015.1058738 |s2cid=56654181 |issn=0883-2323}}</ref>

== Managing negative news ==
In a business communicating negative news is unavoidable. At one point or the other, it had to be done. It may be about giving the employees some constructive feedback on their work or informing them that they are being laid off. It may have a serious effect on them based on how you choose to deliver those messages.

While communicating negative news, there are four steps we should follow, that is Buffer, Reason,Bad news and Close. First is Buffer statement: In this statement, provide some good news, express gratitude, have agreement.The second step is Reason: In this statement, discuss and explain the reasons that led to the decision. while communicating negative news, we must be non-judgmental and use non-discriminatory language while doing so. We must be [[compassion]]ate and fair to them. The next step is third step which is known as Bad news. In this step we can explain the bad news clearly without overemphasizing it, avoid using negative language. The last step is close,in this step we can end the communication on a positive and friendly note<ref>{{Cite web |last=Council |first=Forbes Communications |title=Council Post: 13 Ways To Get Better At Delivering Bad News |url=https://www.forbes.com/sites/forbescommunicationscouncil/2019/04/03/13-ways-to-get-better-at-delivering-bad-news/ |access-date=2022-05-29 |website=Forbes |language=en}}</ref>

== Organizations ==
*Founded in 1936 by Shankar is the Association for Business Communication (ABC),<ref>{{cite web |url=https://www.businesscommunication.org/page/about|title=In the News |website=Association for Business Communication |archive-url=https://web.archive.org/web/20070812141734/http://www.businesscommunication.org/index.asp|archive-date=2007-08-12|url-status=dead|access-date=2007-09-11}}</ref> originally called the Association of College Teachers of Business Writing, is "an international, interdisciplinary organization committed to advancing business communication research, education, and practice."
*The IEEE Professional Communication Society (PCS) [http://ewh.ieee.org/soc/pcs/] {{Webarchive|url=https://web.archive.org/web/20100324131254/http://ewh.ieee.org/soc/pcs/ |date=2010-03-24 }} is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal,<ref>{{Cite web |url=http://ewh.ieee.org/soc/pcs/?q=node/24 |title=IEEE Transactions on Professional Communication |access-date=2008-03-10 |archive-date=2010-09-22 |archive-url=https://web.archive.org/web/20100922161801/http://ewh.ieee.org/soc/pcs/?q=node/24 |url-status=dead }}</ref> is one of the premier journals in Europe communication. The journal’s readers are engineers, writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.
*The [[Society for Technical Communication]] is a professional association dedicated to the advancement of the theory and practice of technical communication. With membership of more than 6,000 technical communicators, it's the largest organization of its type in North America.
*The [[International Business Communication Standards]] are practical proposals for the conceptual and visual design of comprehensible reports and presentations.

== See also ==
*[[Strategic talk]]

== References ==
{{reflist}}

[[Category:Human communication]]
[[Category:Business process]]

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