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==Union label== |
==Union label== |
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The ILGWU adopted an optional [[union label]] at its first convention. Labeling was briefly made compulsory in all industries under the [[National Recovery Act]] label from 1933 to 1935, after which the ILGWU established its Union Label Office. A campaign in the 1950s to make the union label mandatory culminated in a garment |
The ILGWU adopted an optional [[union label]] at its first convention. Labeling was briefly made compulsory in all industries under the [[National Recovery Act]] label from 1933 to 1935, after which the ILGWU established its Union Label Office. A campaign in the 1950s to make the union label mandatory culminated in a garment industry wide label, launched in 1959 with appearances by [[Mary Rockefeller]], [[Eleanor Roosevelt]] and other notable women around the country.<ref name="label-timeline">{{cite web |url=http://ilgwu.ilr.cornell.edu/timeline/union-label-timeline.html |title=Union Label Timeline |work=The Kheel Center ILGWU Collection |publisher=Cornell University ILR School |accessdate=2022-03-01}}</ref> |
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In the 1970s, in response to competition from an increase in imported goods, the union label was redesigned to emphasize [[American patriotism]], adding the words "[[Made in the U.S.A.]]" (a phrase that was made mandatory in 1985 under the [[Textile Fiber Products Identification Act]]).<ref name="label-timeline"/> The 1975 "Look For the Label" campaign's eponymous [[advertising jingle]], written by [[Paula Green]] and Malcolm Dodds, was a popular, enduring anthem.<ref name="look-for">{{cite web |url=https://womenatthecenter.nyhistory.org/look-for-the-union-label/ |title="Look for the Union Label": A History of the ILGWU's Iconic Jingle |publisher=New York Historical Society |first=Nick |last=Juravich |series=Women at the Center |date=April 24, 2019}}</ref><ref>{{cite book|last=Tyler|first=Gus|title=Look for the Union Label: A History of the International Ladies' Garment Workers' Union|year=1995|publisher=M. E. Sharpe|location=Armonk, NY}}</ref><ref>{{cite web|url=http://unionsong.com/u103.html |title=Look for the Union Label |publisher=Unionsong.com |access-date=2010-11-22}}</ref> This "iconic" catchiness comes from its striking similarity to the 1919 Jerome Kern hit song "Look For the Silver Lining".<ref>{{Cite web |title=Look for the Union Label - Everything2.com |url=https://everything2.com/title/Look+for+the+Union+Label |access-date=2024-02-09 |website=everything2.com}}</ref> Where earlier campaigns had invoked the [[Culture of Domesticity]] to associate union products with family values and traditional gender roles, the 1975 campaign embraced [[women's liberation]], depicting the working, rank-and-file members of the ILGWU.<ref name="look-for"/> |
In the 1970s, in response to competition from an increase in imported goods, the union label was redesigned to emphasize [[American patriotism]], adding the words "[[Made in the U.S.A.]]" (a phrase that was made mandatory in 1985 under the [[Textile Fiber Products Identification Act]]).<ref name="label-timeline"/> The 1975 "Look For the Label" campaign's eponymous [[advertising jingle]], written by [[Paula Green]] and Malcolm Dodds, was a popular, enduring anthem.<ref name="look-for">{{cite web |url=https://womenatthecenter.nyhistory.org/look-for-the-union-label/ |title="Look for the Union Label": A History of the ILGWU's Iconic Jingle |publisher=New York Historical Society |first=Nick |last=Juravich |series=Women at the Center |date=April 24, 2019}}</ref><ref>{{cite book|last=Tyler|first=Gus|title=Look for the Union Label: A History of the International Ladies' Garment Workers' Union|year=1995|publisher=M. E. Sharpe|location=Armonk, NY}}</ref><ref>{{cite web|url=http://unionsong.com/u103.html |title=Look for the Union Label |publisher=Unionsong.com |access-date=2010-11-22}}</ref> This "iconic" catchiness comes from its striking similarity to the 1919 Jerome Kern hit song "Look For the Silver Lining".<ref>{{Cite web |title=Look for the Union Label - Everything2.com |url=https://everything2.com/title/Look+for+the+Union+Label |access-date=2024-02-09 |website=everything2.com}}</ref> Where earlier campaigns had invoked the [[Culture of Domesticity]] to associate union products with family values and traditional gender roles, the 1975 campaign embraced [[women's liberation]], depicting the working, rank-and-file members of the ILGWU.<ref name="look-for"/> |
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