The Baconator
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| Nutritional value per 1 double sandwich (304 grams) | |
|---|---|
| Energy | 960 kcal (4,000 kJ) |
40 g | |
| Sugars | 10 g |
| Dietary fiber | 2 g |
62 g | |
| Saturated | 25g |
| Trans | 1 g |
60 g | |
| Vitamins | Quantity %DV† |
| Vitamin A equiv. | 9% 83 μg |
| Vitamin C | 19% 17 mg |
| Vitamin E | 307% 46 mg |
| Minerals | Quantity %DV† |
| Calcium | 15% 200 mg |
| Iron | 29% 5.25 mg |
| Sodium | 80% 1850 mg |
| Other constituents | Quantity |
| Cholesterol | 210 mg |
| Energy from sandwich | 570 kcal (2,400 kJ) |
This information is effective as of March 2013.
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| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] Source: www.wendys.com | |
The Baconator sandwich is a cheeseburger sold by the international fast-food restaurant chain Wendy's.
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.[3] The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[4]
As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[5] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
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