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| Industry | Food production |
|---|---|
| Founder | Jose-Luis Saavedra Sr. |
| Headquarters | , |
Area served | North America |
| Products | Hot sauce |
| Heat |  Low |
| Scoville scale | 3,000 SHU |
| Website | www |
Tapatío is an American hot sauce produced in Vernon, California. It is popular in the United States, predominantly among Mexican-American communities.
The product is named after a term used to describe someone from Guadalajara, Jalisco, from where the company's founders emigrated. It is exported to Mexico, Canada, Central America, Australia, and elsewhere.
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The Tapatío Hot Sauce company was started in 1971 by Jose-Luis Saavedra Sr. in a 750-square-foot (70 m2) warehouse in Maywood, California.[1] In 1985, the company moved to an 8,500-square-foot (790 m2) facility in Vernon, California, 5 miles (8.0 km) from Downtown Los Angeles. Although larger than the first location, the new factory had a single loading dock and limited storage space, which created a new series of problems for the company. After a long search, a site was found for a developer to custom-build a new 30,000-square-foot (2,800 m2) facility, which Tapatío presently occupies.
The ingredients listed on the product label are water, red peppers, salt, spices, garlic, acetic acid, xanthan gum and sodium benzoate as a preservative. Tapatío comes in five sizes: 5, 10, and 32 U.S. fluid ounces (150, 300, and 950 mL) and 1 U.S. gallon (3.8 liters), as well as in 1⁄4-ounce (7 g) packets. The sauce overall has a Scoville heat scale rating of 3,000, hotter than Sriracha.[2]
The product slogan is "Es una salsa ... Muy salsa!" ("It's a sauce... Very saucy!").
In 2011, Frito-Lay released a line of Tapatío-flavored Doritos,[3] Ruffles,[4] and Fritos[5] in the United States.[6]
Tapatío Ramen was introduced in 2018.[7]
In 2021, to celebrate the brand's 50th anniversary, they collaborated with Gabriel Iglesias for a special edition of the hot sauce Tapatio X Fluffy.[8]
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