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Contents

   



(Top)
 


1 History  



1.1  Origins  





1.2  Marketing  



1.2.1  Coin-operated roti sai mai  





1.2.2  International marketing  









2 References  





3 External links  














Roti sai mai






Bahasa Melayu


 

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From Wikipedia, the free encyclopedia
 


Roti sai mai
Unrolled roti sai mai on a plate
CourseDessert
Place of originThailand
Region or stateSoutheast Asia

Roti sai mai (Thai: โรตีสายไหม, pronounced [rōːtīː sǎːj mǎj]; "sai mai"; lit.'silk rope'),[1] also known as roti-wrapped candy flossorAyutthaya's cotton candy, is a Southeast Asian dessert from Thailand. Roti sai mai is an Indian Muslim-influenced dessert served by wrapping cotton candy in sweet roti.

The rolling floss or cotton candy is thin, silky strings of spun sugar, found in a variety of hues. The roti (flatbread) is very thin and made from white or colored flour; green flour colored using pandan leaves. Sesame is often sprinkled on the top.

History[edit]

A street vendor making roti sai maiinUttaradit, Thailand

Origins[edit]

The recipe was initially brought to the Ayutthaya KingdombyIndian Muslim traders, who produced and marketed the sweet among communities. The tasty dessert was commonly sold at roadside booths in both the city and the countryside.

Marketing[edit]

Coin-operated roti sai mai[edit]

In the 1980s and 1990s, "coin-operated" roti sai mai could be found in markets. These sellers had small bicycles equipped with coin boxes on the backs. Customers would drop a 10 baht coin through the slot, and a rotating dial would spin, cycling through the numbers 3–7. The number the dial ended on was the number of pieces of roti sai mai the customer would get. This popular marketing gimmick allowed customers to "try their luck", and earn more pieces for the same coin. Customers could also just buy pieces at the normal price.[citation needed]

Nowadays, these coin-operated sellers are extremely rare.[2]

International marketing[edit]

One difficulty with the mass-marketing of roti sai mai is its limited shelf life. The dough and floss candy must be consumed within a few days, or the dessert's flavour will degrade, and it will spoil not soon after. The company Candy Crepe, founded by Jainnisa Kuvinichkul, collaborated with the National Science and Technology Development Agency of Thailand to increase the dessert's shelf-life. Their product has a shelf life of 6–12 months without the use of chemical additives.[3]

References[edit]

  1. ^ "Sai mai". Thai-language.com. Retrieved 25 October 2016.
  • ^ "ใครเกิดทัน! โรตีสายไหมหยอดเหรียญ ขนมยุค 80 – 90(มีคลิป)". www.sanook.com/news (in Thai). Retrieved 2022-10-27.
  • ^ "Innovating a traditional Thai dessert to satisfy international taste buds". Techsauce (in Thai). Retrieved 2022-10-27.
  • External links[edit]


    Retrieved from "https://en.wikipedia.org/w/index.php?title=Roti_sai_mai&oldid=1219316636"

    Categories: 
    Thai desserts and snacks
    Roti
    Indian diaspora in Thailand
    Indian desserts
    Indian fusion cuisine
    Hidden categories: 
    CS1 Thai-language sources (th)
    Articles with short description
    Short description matches Wikidata
    Articles needing additional references from December 2022
    All articles needing additional references
    Articles containing Thai-language text
    Pages with Thai IPA
    All articles with unsourced statements
    Articles with unsourced statements from December 2022
     



    This page was last edited on 17 April 2024, at 00:53 (UTC).

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